Red Cloud MC is run by Mark Almond, a long time cyclist and highly experienced PR professional. Almond brings his PR skills and passion for the cycle industry to the expanding Fisher team and is looking forward to the task ahead.

‘’I’m really happy to be working with Fisher again’’ says Almond

‘’Having worked with them previously in 2008 and more recently at Expo 2010, I have a great understanding and affinity with their brands’’

‘’The Fisher marketing team is going from strength to strength and with such a large number of exciting brands to work with, it’s going to be a challenging and rewarding year ahead’’ he added.

Almond will work alongside the in-house marketing team headed up by Julie Dommett.

‘’With the recent recruitment of dedicated Marketing Executives for Road and Off-Road as well as Commuter and Leisure sectors, the team is well placed to provide the very best in marketing support for our suppliers and customers’’ explains Julie

‘’The appointment of Red Cloud MC will help maximise awareness of our brands in the media. An activity which in turn should help drive sales for our retail clients’’